With a new year came a new vision for the Tres Agaves brand. With FDA updates to the nutritional facts layout and them needing to purchase new labels anyway, Tres Agaves wanted to take a look at updating their entire look. We were tasked with exploring how the new guidelines might shape the labels, and more importantly, creating consistency across their products.
Our initial ideas were to minimize the use of brown and replace it with the flavor colors to lighten everything up and create consistency with the word “Organic” by making it the same color across all mixer labels.
After the initial round of concepts, they wanted to see a mix of two labels– the arching product title of one and the bottom half with a large color block from another. They wanted to bring more attention to the fact that their mixers are 100% USDA Certified Organic, so we swapped out the product title for the word Organic.
They also wanted to explore new options for the bottle neck wrappers and caps. We provided them with some visuals of new wrapper designs and cap colors. Since the label had overall been simplified, we wanted to keep the wrapper pretty simple as well.
Finally, they asked for some designs that were totally different than anything they had seen before. They said not to hold back and to just have some fun. Our first thought was to make the fruit larger to be more attention-grabbing and to create a bold sense of flavor.
